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The Beginning
Lokmat was conceptualized and started by Loknayak
Bapuji Aney as a weapon to fight the British imperialism during
the freedom movement of India. The name 'Lokmat' was given by the
great freedom fighter and literary person Bal Gangadhar Tilak ("Freedom
is my birth right and I shall have it") when the publication was
first started as a handwritten newspaper from Yavatmal, then a little
known town in Maharashtra.
Inspired by the great luminaries of the freedom movement, Late
Shri Jawaharlal Darda took over this fortnightly published newspaper
in 1953. The former Prime Minister of India, Pt. Jawaharlal Nehru
formally inaugurated Lokmat as a daily publication in 1958 at Yavatmal
and on December 15th 1971, the first full fledge edition was started
from Nagpur, the winter capital of one of India's largest and most
affluent states - Maharashtra. From its humble beginning in 1971,
the publication eventually emerged as the No.1 circulated and read
daily of Maharashtra reaching every corner of the state and catering
to the news and entertainment needs of millions of its readers everyday.
The Journey
Under the dynamic leadership of Shri Jawaharlal Darda and his sons
Vijay and Rajendra, Lokmat achieved a meteoric rise in the late
80s and the 90s by focusing on the needs of the readers. Highest
standards in journalism, quality in every field of the business,
cutting edge technology and a national network of some of the most
talented journalist catapulted Lokmat to the forefront of Maharashtra's
journalism
Over the years several new editions were added
including newspapers in Hindi and English languages. Lokmat today
is the 4th largest read newspaper in the country (National Readership
Survey 2006) having a readership of 10.85 million people every day
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