| The Beginning Lokmat
was conceptualized and started by Loknayak Bapuji Aney as a weapon to fight the
British imperialism during the freedom movement of India. The name 'Lokmat' was
given by the great freedom fighter and literary person Bal Gangadhar Tilak ("Freedom
is my birth right and I shall have it") when the publication was first started
as a handwritten newspaper from Yavatmal, then a little known town in Maharashtra.
Inspired by the great luminaries of the freedom movement,
Late Shri Jawaharlal Darda took over this fortnightly published newspaper in 1953.
The former Prime Minister of India, Pt. Jawaharlal Nehru formally inaugurated
Lokmat as a daily publication in 1958 at Yavatmal and on December 15th 1971, the
first full fledge edition was started from Nagpur, the winter capital of one of
India's largest and most affluent states - Maharashtra. From its humble beginning
in 1971, the publication eventually emerged as the No.1 circulated and read daily
of Maharashtra reaching every corner of the state and catering to the news and
entertainment needs of millions of its readers everyday. The Journey Under
the dynamic leadership of Shri Jawaharlal Darda and his sons Vijay and Rajendra,
Lokmat achieved a meteoric rise in the late 80s and the 90s by focusing on the
needs of the readers. Highest standards in journalism, quality in every field
of the business, cutting edge technology and a national network of some of the
most talented journalist catapulted Lokmat to the forefront of Maharashtra's journalism Over
the years several new editions were added including newspapers in Hindi and English
languages. Lokmat today is the 4th largest read newspaper in the country (National
Readership Survey 2006) having a readership of 10.85 million people every day |