June 14, 2007
Lokmat announces TV venture with TV18 Group

Lokmat Group has announced its plans to launch a 24-hrs News & Current Affairs TV channel in Marathi language. It has roped in Global Broadcast News (GBN), a TV18 Group company, as a partner for this project. The channel would be headquartered out of Mumbai and is expected to be launched by December this year.

According to Mr. Vijay Darda, Chairman, "The joint-venture will combine GBN's world class standards with Lokmat's reach and understanding of the Marathi mind. Lokmat already owns the Marathi space due to its intimate connectivity with the Marathi heartland over the last three decades and this relationship will further expand and strengthen this base."

Adds GBN joint MD Sameer Manchanda, "We see the regional language space powering the next phase of growth in the Indian television industry. Our partnership with Lokmat will be driven by these opportunities and also be in line with our quest to transform into a full play media house.

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